Here are the highlights
As a general rule, privacy policies are written by lawyers for lawyers. We hope you find these highlights to instead be a clear and transparent summary of our Privacy Policy, but please keep in mind that the full legalese of our Privacy Policy is below. California, Colorado, Connecticut, Utah and Virginia residents can also find additional information consistent with applicable state law on our State Privacy Rights page.
With those disclaimers out of the way, here’s our most important highlight
Yellow Rusty®️ purpose is to enrich lives through technology. We will only collect, use or share your personally identifiable information for that purpose. And we don’t sell (as “sell” is traditionally defined) your personally identifiable information to anyone else.
Personally identifiable information
We use the term “personally identifiable information” in these highlights to mean information that identifies, or that can reasonably be linked to, an actual natural person (that’s a real, named human being). We use the stand-alone term “information” to include all types of information, including personally identifiable information.
Collection
We may collect information relevant to you in three ways. First, we may collect information directly from you. This could be as part of your interactions with Yellow Rusty®️ personnel, such as at our retail stores or during in-home visits, or when you provide information via our digital properties such as websites or mobile apps.
Second, we will collect such information by observing behavior — either in the “real world” or through our digital properties like websites and mobile apps. Examples include security cameras at a retail store, our websites tracking visitor activities on our sites, or our digital properties collecting the characteristics of the visiting devices.
Finally, we may obtain such information from independent third parties, independent of you.
Use
We will use your information to meet your expectations and give you a great experience with Yellow Rusty®️. For example, that could be to fulfill a purchase, provide a service, make our digital properties run better.
You’ve probably seen in the news that the world (especially the internet) has too many fraudsters, hackers and criminals. We use information we collect to protect our customers, Yellow Rusty®️, and others from such bad actors.
And remember when we said above that our purpose is to enrich lives through technology? In order to do that, we’ll want to tell you about technology and other products and services that we think you’ll find useful. That means we’ll use information to try figure out what will be useful (or just fun and interesting) to you and others, or develop new or different products and services. And if we think we’ve found something you might like, we’ll use information to send or place marketing messages to you, on our own behalf or on behalf of others, and monitor your response to that message.
Sharing
If you post something on a public forum on one of our digital properties, it should come as no surprise to you that it may be viewed by the general public.
We may share your personally identifiable information with suppliers or business partners to fulfill your requests or perform on our behalf a contract that we have with you.
Sometimes we share information with suppliers and business partners for internal Yellow Rusty®️ uses. The easiest examples of what we mean by this relate to information technology — they may be processing personally identifiable information, but we make sure we have contracts in place requiring that they only use the information in support of Yellow Rusty®️.
We also may share personally identifiable information in an attempt to enforce our legal rights, in response to a request from law-enforcement authorities, and when we are required to do so by applicable law. Also, please note that if we think that sharing personally identifiable information is going to protect Yellow Rusty®️ or others from harm, that’s what we are going to do.
Finally, Yellow Rusty®️ comprises multiple corporations in the Yellow Rusty®️ family. These family members may share personally identifiable information with each other. And if one of these family members later goes off on their own, either after being acquired by a third party or merging with a third party, they will share personally identifiable information with that third party but subject to the applicable privacy policy.
Have any questions about our privacy practices?
Just ask!
Whew! Even the “highlights” get a bit long. And the full Privacy Policy follows (California, Colorado, Connecticut, Utah and Virginia residents, there’s also specific language and definitions consistent with applicable law), but we thought you’d appreciate our summary above. If you still have questions, here are a few ways you can contact us: